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Posted:
March 8, 2012
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Time To Change Your Facebook Fan Page

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If you haven’t heard already, all Facebook fan pages will be changing over to the timeline format at the end of March which still leaves you a little time to update it (us included!). One of the big changes is that Facebook will no longer allow customized landing pages. I know there are many businesses out there that may be upset with this, but it is for the better. I never understood why a business would want to drive viewers to a static page on Facebook. When people go on Facebook, they want to see interaction, and that the people behind their favorite company are human beings and not some kind of social media robots.

Businesses can still have custom pages that are accessed in the form of tabs just to the right of the about us section; this is a much friendlier UI than the previous design, and should increase the number of views to custom Facebook pages such as a contest or donation page (for non-profits of course).

Since you can’t direct users to a particular landing page, the “Cover Photo” at the top of the page will be a very important piece of real estate. Per Facebook, the “Cover Photo” should not contain and price information, a call to action, or anything else that could be placed in the about us section.

Finally, one the best new features is that users can now direct message organizations through Facebook which will lead to more fruitful B2C relationships.

Posted:
February 10, 2012
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Non-Profits Should Be Using Tumblr!

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It is no secret that non-profits are well-behind the for-profit world in utilizing social media to promote its cause. But recently, there have been a good number of blogs, books, and case studies that shine a light on this underutilized relationship. We all know the overwhelming majority of non-profits lack the necessary funds to hire an individual strictly for web work, much less an outside marketing firm to develop a fully integrated web solution. If they have a functioning website, it is often updated and maintained by a volunteer or a staff member who has 100 other things to do in the day and updating the web calendar or posting pictures on a blog aren’t high on their list.

Non-profits need a platform which allows them to easily add content without needing to know about a widget or a whatsit, and maybe most importantly be FREE! (We will save the dicussion of the “you have to spend money to get money,” for later!)

That is why Tumblr makes so much sense! It has a very intuitive UI and is about as fool proof as possible when it lays out posts. If a staff member would like to add a picture to their latest blog post, they can do so without worrying about how the picture is going to be formatted in the post. If they want to add a video, you just need to click the video post and voila! All the social media functionality is already built in so you can easily link your Tumblr blog to Facebook, Twitter, and Linkedin. There are many free and premium themes available as well, so hiring a web designer won’t be a necessity if you have someone knowledgeable of html in the organization. Even if an organization needs to hire a designer to do some customization for the blog the bill will be more around $1000 than $5000.

So, if you support or work for a non-profit organization that currently does not have or utilize a blog, do them a favor and get them on Tumblr!

Posted:
February 3, 2012
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4 Rules On How To Choose A Domain For Your Business | Available Domains

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Here are some really basic rules when it comes to choosing a domain name…

1. .Com is King… With dozens and dozens of new extensions that have been released, .com domains are still king and there is a good reason. All things being equal, they will rank higher in Google, they are the most common extension used by for-profit organizations. Now there have been plenty of business that have succeeded in running successful companies without a .com domain, but it makes your life that much harder.

2. Not too long… The general rule of thumb is 14 characters or less for domain names; basically the shorter the better

3. Avoid hyphens and numbers… Including hyphens and numbers makes it more difficult for potential customers to remember your domain name.

4. Passing the radio test… If someone were to hear an ad for your company on the radio would they be able to easily understand the domain name? If you followed the first three rules, than the answer to this question should be yes!